Simply Tasty: Convenient Meals Made with Care

At JL King & Co, we’ve been proud to serve Australia with fresh produce and quality food for over a century. Building on that expertise and commitment to quality, we created Simply Tasty - our ready-made meal brand designed to make everyday eating easier, healthier, and more delicious.

What started as a small idea has grown into a nationally recognised brand, now available in over 2,000 supermarkets and businesses across Australia. Simply Tasty offers a wide range of meals, from high-protein and health-conscious options to family favourites, side dishes, and pre-pack or bulk deli options, all thoughtfully prepared to save time without compromising on quality.

At the heart of Simply Tasty is the same family-owned, values-driven approach that has guided JL King & Co for over 110 years. Every meal is made with care, using high-quality ingredients sourced from trusted suppliers, many of whom are local Australian farmers. This ensures that each product meets the same high standards that our customers have come to expect from JL King & Co. Why Simply Tasty Stands Out: When it comes to ready-made meals, Simply Tasty is different, and the difference starts with quality, taste, and care.

Unlike many other ready meal brands that focus on volume or convenience alone, Simply Tasty puts taste first. Every meal is thoughtfully prepared to deliver flavour, freshness, and satisfaction, so you never have to compromise on quality.

Our secret? Access to fresh, high-quality produce through JL King & Co. - straight from Australian markets and local farmers.

This connection ensures that every Simply Tasty meal is made with the freshest ingredients possible, giving you a taste that’s just not achievable with mass-produced meals.

We’re also proud to be 100% Australian made and owned, supporting local farmers, suppliers, and communities. When it comes to protein, we use only RSPCA Approved Chicken and AAWCS approved beef, so you can feel confident about the quality and ethical standards behind every meal.

Simply Tasty is about bringing the care and expertise of a family-owned food business to your plate - combining convenience, nutrition, and exceptional taste. It’s the ready-made meal you can trust, every time.

We're not just about ready meals for households, we also create private-label meals and contracted work for businesses, giving clients access to nutritious, convenient food solutions under their own branding.

By combining heritage, quality, and innovation, Simply Tasty brings the taste and care of JL King & Co’s fresh produce to everyday meals across Australia.

Discover Simply Tasty today and enjoy meals that make life simpler, and delicious - every day! www.simplytasty.com.au