ABOUT JL KING & CO
Founded in 1913, JL King & Co has been part of Bendigo’s food and produce story for generations. What began as a small market-gardening operation supplying local wholesale businesses grew steadily through dedication, hard work, and a deep understanding of fresh produce. From its early days in central Bendigo through decades of growth, relocation, and evolution, the business has remained grounded in strong family values and long-standing relationships with farmers, customers, and the local community.
Today, with over 110 years of experience, JL King & Co continues to supply fresh, Australian-grown produce and food solutions with the same commitment
to quality, reliability, and service.
It’s more than a business - it’s a legacy built on trust,
community, and a passion for feeding Australia.
OUR STORY
It's not just a business; it's a legacy
With over 110 years of experience in fresh produce and food manufacturing, JL King & Co has built a reputation for quality, reliability, and expertise. Our deep knowledge of the Australian market, extensive farming networks, and rigorous quality standards ensure that every product we deliver meets the highest expectations.
As a family-owned business, strong values guide everything we do. We are committed to nurturing long-term relationships with our clients, suppliers, and the communities we serve.
This approach ensures trust, consistency, and a personal touch that sets us apart.
Simply Tasty was born from a simple idea at JL King & Co: to make everyday meals easier without losing the care, quality, and freshness that good food deserves.
What started small, driven by a passion for feeding people well, quickly grew into something much bigger.
Built on the same family values and commitment to quality that have guided JL King & Co for generations, Simply Tasty has become a trusted name in homes and businesses across the country.
Today, Simply Tasty is proudly stocked in over 2,000 supermarkets and businesses nationwide - a reminder that even the smallest ideas, when backed by heart and purpose, can grow into something truly special.