JL King & Co on The CX Show: A Conversation About Legacy, Quality and Feeding Australia

JL King & Co sat down with The CX Show to share the story behind one of Australia’s longest-standing family-owned food businesses. With roots dating back to 1913, the conversation explored how JL King & Co has grown from humble beginnings in regional Victoria into a nationally trusted supplier of fresh produce and ready-made meals.

Still proudly Australian-owned and operated, JL King & Co continues to serve thousands of homes, schools, supermarkets, cafes, and restaurants across the country - all while remaining deeply connected to its Central Victorian origins. LISTEN HERE: https://youtu.be/292BFYyOMF8?si=j-f8UVRitaak5op2

From 1913 to Today: A Family Business Built to Last

During the episode, the JL King team reflected on more than a century of history, highlighting how strong family valuesand long-term relationships have shaped the business across generations. What began as a small produce operation has evolved into a vertically integrated business, combining fresh produce sourcing with modern food manufacturing - without losing sight of the principles it was built on.

This commitment to quality, consistency, and trust has been key to the company’s longevity and reputation within the Australian food industry.

Balancing Heritage with Innovation

A central theme of the discussion was how JL King & Co balances tradition with innovation. From sourcing high-quality, Australian-grown fruit and vegetables to investing in advanced production processes, the business continues to evolve alongside changing customer needs.

The episode also explored JL King & Co’s expansion into pre-prepared salads, soups, and ready-made meals, created to support busy lifestyles while maintaining the freshness and nutrition consumers expect.

Making Everyday Eating Easier

The conversation on The CX Show touched on the creation of Simply Tasty, JL King & Co’s ready-meal brand. What started as a small idea has grown into a nationally recognised range, now available in supermarkets and businesses across Australia. Simply Tasty reflects the same values that underpin JL King & Co - thoughtfully prepared food, made with care, designed to make everyday eating easier.

A Story of Growth, Community and Trust

More than anything, the episode highlighted the passion behind JL King & Co’s work- feeding Australia with food you can trust. From its strong ties to local farmers and communities to its focus on innovation and sustainability, JL King & Co’s journey is one of steady growth grounded in purpose.

The conversation on The CX Show is a reminder that behind every successful business is a story of people, values, and a commitment to doing things the right way.